Hi, it's nice to meet you!
Hi, it's nice to meet you!
My name is Ellie, and I’m the human being behind Sweet Spot.
With nearly a decade of hands-on marketing experience in a wide variety of contexts, I’m thrilled to now be offering consultations and independent projects.
Scroll down for more about my background, or hit the button below to get in touch!
My professional experience includes:
Holistic brand strategy as a marketing lead
Copywriting of all lengths
Photo and video shoot planning + production
Social media strategy + management
PR management
Influencer management
Strategic partnerships
Ads management
Website design and ecommerce direction
Working closely with founders to determine how to best tell their story in conjunction with their company
Starting out as an independent blogger in the sustainable/ethical fashion space, I transitioned into leading the marketing efforts of a purpose-driven company, then shifted to a larger national company before moving into a consulting role in order to work with clients of all sizes.
From negotiating partnerships in NYC skyscrapers and executing swanky LA events to rolling my sleeves up to create hyper-local strategies and produce quality photo shoots on shoestring budgets, I’ve learned to navigate a wide spectrum of marketing scenarios and to lead others in facing them as well.
I understand from firsthand experience the unique challenges that face freelancers, small businesses, nonprofits and established brands, and I am passionate about creating personalized plans to fit the needs of each.
With an increasingly vast buffet of marketing options available, it’s easy to spend valuable time and resources on platforms or campaigns that simply drain you. Let’s find your sweet spot instead.
Thanks for stopping by,
- Ellie
Testimonials
“Ellie is one of the most creative, strategic, and skilled marketing professionals I have had the privilege of working with. Her ability to look at the big picture, while also juggling all the necessary details, ensures success in her marketing campaigns and projects. Her professional experience aside, she is also true to her values and ethics, and this comes across in her work.”
— Byron Elder, VP of Strategy & Planning at Brew Dr. Kombucha
“Hiring Ellie to oversee our marketing partnerships and strategy was probably the best decision I made in 2021. Not only did she elevate our business to the next level of profitability and connections, she continually helped me look at the big picture and refine the way I tell our story. Anytime we ran into a communications challenge, Ellie crafted detailed wording that was both authentic and strategic to secure the results we needed. Working with Ellie opened my eyes to the full potential of my business and she set us up with tools to thrive even after our project together ended.”
— Brittany Sierra, Founder of The Sustainable Fashion Forum
“Ellie has the ability to execute high-quality marketing endeavors with resourcefulness and creativity. She actively listens to grasp the heartbeat of a company and then pushes conversations forward to explore new strategic possibilities. From copywriting to project management, styling to organizing outside-the-box campaigns, Ellie is dependable, professional and a pleasure to work with on projects big or small.”
— Liz Bohannon, Founder of Sseko Designs
“I feel super lucky to have crossed paths with Ellie. I came to her recently starting a new business and looking for guidance and support in all things marketing. She provided that, and more. Ellie is a fantastic communicator, a great thinker, and knows how to execute. Whether you're looking for high level brand and marketing vision, or getting down and dirty in the weeds, I couldn't recommend working with Ellie enough.”
— Weston Karnes, Founder of Let’s Get Real Bro
“Working with Ellie was a dream and I’ve been trying to work together ever since! She is incredibly organized and on top of every detail, but also incredibly thoughtful about her approach and the strategy behind it. She has the unique ability to strike out on her own and execute flawlessly while also being a collaborative team player. She makes any team, product, or service that much clearer and better and I recommend her to anyone looking for a full package marketing deal. You’ll get way more than you ever ask for!”
— Brianna Leever, Community Architect & Leadership Director
“Ellie is a fierce and intelligent marketer with an eye for good content and an unmatched passion for creating. She is kind, flexible, and has an excellent communication approach.”
— Kayla Jenson, Brand & Digital Management Specialist
“When I launched my own freelance business in 2021, I was lucky enough to connect with Ellie as I was looking to brainstorm how to market myself. Ellie helped me identify areas to focus on based on my experiences and gave me tips on how to break into new niches. Not only is Ellie a joy to speak to, she gave me concrete next steps and invaluable marketing tips that I still utilize and think about regularly.”
— Charlotte Couturier, Freelance PR Consultant
“I came to Ellie knowing I needed help and not sure where to start. She took ideas I had barely brainstormed and asked insightful questions in order to create succinct statements and descriptions for websites I'm part of. She has an eye for small details that are easy to miss, that can help take your marketing or website to the next level. She is as creative as she is practical and efficient in her execution, and on top of that she's a joy to connect with.”
— Kelsey Marple, Private Practice Counselor
“When I started working with Ellie, I felt like my mind was cluttered with ideas and options that were hard to express. She has not only helped me find the right words, but has also guided me to realize what my true strengths and priorities should be. Thanks to our sessions, I have a clear sense of direction for my business, and a website that beautifully communicates my vision. I cannot recommend her enough!”
— Sara Stankovic, Photographer